INGEV marked the 2nd year of the “Business Development Mentorship” project in cooperation with the EBRD (European Bank for Reconstruction and Development). With the kick-off meeting held on September 10, mentors met beneficiaries with whom they will work during 4 months, while the latter were introduced to the services, they will receive throughout the project duration.
Bringing together Syrian SMEs from different sectors and leading mentors who are sectorial experts, the project aims to orient 28 Syrian companies to new business networks. The project also supports Syrian SMEs in developing their marketing, business development and sales capacities. The most important advancement in the second year is that INGEV included female Syrian business owners in the project as mentees.
Another essential step is to feature SMEs’ potential in their respective fields and expand their operations through innovative ideas. INGEV innovative approach within mentorship concentrate on boosting turnover and sales, paving the way for branding, an empowered market positioning, enhancing distribution systems and broadening the ecosystem through new-sales goals.