CONCEPTS OF CSR AND CHARITY ARE CONFUSED
In the scope of CSR (Corporate Social Responsibility) concept, INGEV has conducted a research to analyze CSR projects of Capital Magazine’s 500 big companies operating in Turkey.
During the research, totally 1420 projects were examined, and while 746 of these projects were categorized as CSR projects remaining 674 projects were excluded since they were found out as either charity, philanthropy or sponsorship.
MOST OF THE CSR PROJECTS ARE IN THE FIELD OF EDUCATION (%38)
According to INGEV’s research, the field of education comes forward among companies’ projects conducted in the scope of CSR. For the year examined, %37 of these 746 projects are in the field of education. Projects in the fields of environment (%13), social support (%13) and culture/art (%12) also constitute the main categories of CSR projects conducted in Turkey.
THE MAXIMUM NUMBER OF CSR PROJECTS TARGET CHILDREN (%33)
For the year examined, the target group of children comes first among CSR projects in Turkey.
%33 of total CSR projects in Turkey for the year of 2018 target children.
The other target groups following children are respectively large segments of society(%30), youth (%14), disabled people (%12) and women (%8).
CSR PROJECTS SHOULD INCLUDE MORE SUSTAINABILTY
Corporate social responsibility approach continues to change and develop in all over the world. For CSR projects, one of the most important issues is the way of how companies make profit rather than how to spend their profits. Though companies’ projects aiming to increase social benefit are valuable these projects are mostly in the scope of charity related endowments. On the other hand, projects in the fields of careful usage of resources during companies’ production, developing environment friendly productions and replacement of consumed resources should be prioritized. Awareness in these areas provides connection between sustainability and corporate social responsibility. Therefore, it is important for companies to approach CSR from this point of view.
AREAS OPEN TO DEVELOPMENT
In Turkey, though some issues have significant capacity to provide opportunities for development related areas these are lacked in CSR projects. For instance, companies should devote more resources in the areas of environment, production processes and post-consumption recycling.
Moreover, the issues related to elderly caring, development of agricultural sector, animal protection and refugees also draw attention given Turkey’s general conditions.